TOBIRA NIPPON
Your Team on the Ground in Japan
Helping international companies establish, grow and succeed in Japan.
Led by experienced business builders who have successfully operated across both international and Japanese markets.
More than advisors. Part of your team.
Bridging Global Ambition and Japanese Reality
Entering Japan is rarely a strategy problem.
More often, it is an execution challenge.
Success requires local knowledge, trusted relationships, operational discipline, and the ability to navigate cultural and business complexities.
We help bridge that gap.
Akie Mimori and Erika Rossi, Co-founders of TOBIRA NIPPON
What We Do
We Become Part of Your Team
Experienced Across Markets and Cultures
Our team has lived, worked, and built businesses across multiple countries and cultures. With experience supporting international companies and collaborating with Japanese organizations, we help bridge the gap between global business expectations and the realities of operating in Japan.
20+ years of expertise at your fingertips
For more than 20 years, we have helped international organizations bridge the gap between global ambition and Japanese reality. Our track record speaks for itself: more than 40,000 professionals supported, 1,400 engagements delivered, and a client repeat rate of 100%.
We Become Part of Your Team
We work alongside international companies as a trusted extension of their team. By combining strategic guidance, local insight, and hands-on support, we help navigate the challenges of operating in Japan. Rather than simply providing recommendations, we stay engaged to help turn plans into progress and opportunities into sustainable growth.
Who We Work Best With
We are typically engaged by:
- International companies evaluating Japan as a growth market
- Organizations preparing market entry
- Businesses seeking stronger local execution
- Leadership teams looking for trusted support on the ground
Exploring Japan
Evaluating opportunities and assessing market potential.
Entering Japan
Building a practical foundation for launch and early growth.
Growing in Japan
Strengthening execution, partnerships, and local market presence.
Developing Local Capability
Building teams, leadership, and long-term organizational effectiveness.
Our Approach
Beyond Advice. Into Action.
Most firms provide recommendations.
We help make things happen.
We work alongside international companies as a trusted extension of their team, helping bridge the gap between global ambition and Japanese reality.
We Become Part of Your Team
Entering a new market requires more than strategy.
It requires local insight, trusted relationships, and consistent execution.
Rather than working as external consultants, we become an extension of your leadership team—providing practical guidance, local expertise, and hands-on support where it matters most.
How We Support Our Clients
Strategic Direction
Supporting leadership teams with market entry planning, growth strategy, and go-to-market development.
Business Development
Building relationships, identifying opportunities, and helping create meaningful market traction.
Operational Support
Coordinating local stakeholders and supporting the practical realities of operating in Japan.
Organizational Development
Helping companies build teams, develop leaders, and strengthen cross-cultural effectiveness.
Typical Situations We Help Solve
“We want to enter Japan, but don't know where to start.”
We help assess opportunities, identify risks, and create a practical roadmap for market entry.
“We need local leadership without building a full team.”
We provide experienced support on the ground while maintaining alignment with headquarters.
“We have launched, but growth has stalled.”
We help strengthen local execution, partnerships, and organizational effectiveness.
“We need stronger connections in the market.”
We help navigate relationships, partnerships, and business development opportunities.
Flexible Engagement Models
Explorer
For companies evaluating opportunities in Japan.
Strategic guidance and market insight for organizations evaluating opportunities in Japan.
¥300,000 / month
Launch
For companies preparing market entry and early growth.
Practical support for companies preparing market entry and building their initial presence.
¥750,000 / month
Growth
For companies seeking dedicated local leadership and execution support.
A dedicated fractional Japan team providing ongoing strategic and operational support.
¥1,500,000 / month
Engagement Terms
- Initial commitment: 3 months
- Monthly renewal thereafter
- Flexible scaling based on business needs
Why This Works
We combine international business experience, local market expertise, and hands-on execution support.
Rather than simply advising from the outside, we work alongside our clients to help turn plans into progress and opportunities into sustainable growth.
Let's Talk About What's Next in Japan
Every company’s journey is different. Whether you are exploring opportunities, entering the market, or growing an existing business, we would be pleased to discuss how we can help.
Please feel free to contact us with any enquiries!